Recently, the concept of a car is changing to so-called CASE (Connected, Autonomous, Shared & service, Electric) with convergence with several ICTs. The change means that the car becomes a medium of understanding and communicating with the customer and expands a opportunity of creating a new business model by creating a synergy effect with the traditional car market.
Enterprises are making efforts to provide a differentiated customer experience that can immediately respond to customer requirements, including diversifying the customer touch point such as the mobile App, web page, and marketing channel, expanding personalized marketing based on online customer behavior data, managing customer test-drive and visit reservation in real time, and providing a customized quotation in real time.
Metanet is helping the change and innovation of enterprises so that they can interact with customers in a new way and improve customer experience.
Metanet promotes the cloud infrastructure and the next-generation infrastructure system such as intelligent ERP by applying IT development, which is represented by digital innovation, to improve operation efficiency inside the enterprise and reduce costs, and strengthens overseas market responsiveness by increasing regional development/operation centers throughout the world.